Mercedes-Benz CLA AMG 45S

Automotive film production with an editorial eye

The Mercedes-Benz CLA 45 S AMG is a car built on tension — a compact body hiding the most powerful four-cylinder engine in series production. This automotive film was directed around that contrast: still, sculptural compositions of the car at rest, cut against kinetic driving passages where the machine finally gets to speak.

The shoot combined gimbal work, low-mounted tracking shots and drone coverage to move around the car the way an editorial photographer moves around a subject — always looking for the line, the reflection, the detail that sells the design. The grade keeps the palette restrained so the AMG's stance and bodywork carry the frame.

NARU directs brand films and automotive videography from Malmö, Sweden, working across Copenhagen and Europe. From car launches to dealer content and social cutdowns, the goal is the same: brand film production with a cinematic standard, delivered by a director who shoots, edits and grades. For automotive projects, reach out via the contact page.