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NARU
Work Archive About Collaborate

The eye decides.

Film · Photo · Drone — Malmö · Copenhagen · Worldwide
Film & Video · Photography
Drones · FPV
Malmö · Copenhagen · Worldwide
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Selected Work

Full archive →
Junior Firpo — Wedding Day — cinematic wedding film by NARU, Malmö & Copenhagen director
View project →
Film
Junior Firpo — Wedding Day
Cinematic wedding film for footballer Junior Firpo.
2025
Allan Malla — Boxer — cinematic boxer portrait film by NARU, Malmö filmmaker
View project →
Sports
Allan Malla — Boxer
A boxer's discipline, shot as a cinematic portrait.
2025
Mercedes-Benz CLA AMG 45S — automotive cinematic film by NARU, Malmö filmmaker
View project →
Cars
Mercedes-Benz CLA AMG 45S
Automotive film for the Mercedes-AMG CLA 45 S.
2024
Zushi Malmö — restaurant lifestyle and aerial film by NARU, Malmö filmmaker
View project →
Restaurants
Zushi Malmö
Restaurant lifestyle and aerial film for Zushi Malmö.
2024

Disciplines

01

Film & Video

Cinematic short films and content with a strong visual voice and editorial direction.
↗
02

Photography

Travel, lifestyle and editorial. Images built from instinct — not from briefs.
↗
03

Drones & FPV

Aerial and FPV drone work across Scandinavia and beyond. Perspective changes everything.
↗
"
I travel not to go
anywhere, but to go.
The great affair
is to move.
Robert Louis Stevenson

Collaborate with NARU

I work on a handful of projects at a time.
If what you're building sounds interesting,
reach out — happy to have a conversation.
Get in touch→
What we build together
Travel & Nature
Photo and film shot on location — landscapes, cities, raw environments
01
Brands
Visual content for lifestyle, fashion, outdoor and creative brands — photo and film
02
Creators & Artists
For anyone with a world worth showing — musicians, athletes, independent creators
03
Drone & FPV
Aerial and FPV across Scandinavia and Europe — as a standalone shoot or part of a bigger project
04
Open to selected projects · 2026
Malmö · Copenhagen · Worldwide
The Studio

Work in progress.

Based in Malmö, often in Copenhagen. I shoot film, photo and drone — mostly around Scandinavia, sometimes further. The work is always changing and that's fine.
About NARU →

NARU — Film & Photography Director in Malmö & Copenhagen

NARU (Cristian Hernández) is a film and photography director based in Malmö, Sweden, working across Malmö, Copenhagen and worldwide. Cinematic video direction and photography built from instinct and a strong visual voice — rooted in travel, lifestyle and nature.

Available for film direction, travel and lifestyle photography, brand films, and drone/FPV aerial projects across Malmö, Copenhagen, Scandinavia and Europe. Working with creators, artists, brands and anyone with a world worth building.

Based in Malmö. Active in Copenhagen. Working globally. Contact: hello@by-naru.com

Archive

13 projects · 2025–2026
All
Film
Sports
Cars
Restaurants
Events
Junior Firpo — Wedding Day — cinematic wedding film by NARU, Malmö & Copenhagen director
Film
Junior Firpo — Wedding Day
Cinematic wedding film for footballer Junior Firpo.
2025
01
Allan Malla — Boxer — cinematic boxer portrait film by NARU, Malmö filmmaker
Sports
Allan Malla — Boxer
A boxer's discipline, shot as a cinematic portrait.
2025
02
Mercedes-Benz CLA AMG 45S — automotive cinematic film by NARU, Malmö & Copenhagen filmmaker
Cars
Mercedes-Benz CLA AMG 45S
Automotive film for the Mercedes-AMG CLA 45 S.
2025
03
Zushi Malmö — restaurant lifestyle and aerial film by NARU, Malmö filmmaker
Restaurants
Zushi Malmö
Restaurant lifestyle and aerial film for Zushi Malmö.
2025
04
Zushi Ocean I — restaurant lifestyle cinematic film by NARU, Malmö filmmaker
Restaurants
Zushi Ocean — I
Part I of the Zushi Ocean restaurant trilogy.
2025
05
Zushi — Cocktails & Food — cinematic food and drink film by NARU, Malmö filmmaker
Restaurants
Zushi — Cocktails & Food
Slow-motion food and cocktail craft at Zushi.
2025
06
Jack Harrison — Leeds United Pre-Season Marbella — cinematic football film by NARU, Malmö filmmaker
Sports
Jack Harrison — Leeds United Pre-Season Marbella
Inside Leeds United's pre-season with Jack Harrison in Marbella.
2025
07
Toni Lanzini — Pre-Season Marbella — cinematic football film by NARU, Malmö filmmaker
Sports
Toni Lanzini — Pre-Season Marbella
Pre-season athlete portrait of Toni Lanzini in Marbella.
2025
08
Zushi Ocean II — restaurant lifestyle cinematic film by NARU, Malmö filmmaker
Restaurants
Zushi Ocean — II
Part II — the craft behind Zushi Ocean's service.
2025
09
Dreamhack — Xbox — gaming event cinematic film by NARU, Malmö filmmaker
Events
Dreamhack — Xbox
Event film for DreamHack with Xbox.
2025
10
Junior Firpo — Leeds United vs Leicester — cinematic match-day film by NARU, Malmö filmmaker
Sports
Junior Firpo — Leeds vs Leicester
A match day through Junior Firpo's eyes at Leeds.
2025
11
Zushi Ocean III — restaurant lifestyle cinematic film by NARU, Malmö filmmaker
Restaurants
Zushi Ocean — III
Part III — the Zushi Ocean trilogy finale.
2025
12
Junior Firpo — Dominican Republic National Team Presentation — cinematic football film by NARU, Malmö filmmaker
Sports
Junior Firpo — Dominican Republic National Team Presentation
Junior Firpo's presentation with the Dominican Republic national team.
2025
14
01
Junior Firpo — Wedding Day
Film
2025
→
02
Allan Malla — Boxer
Sports
2025
→
03
Mercedes-Benz CLA AMG 45S
Cars
2025
→
04
Zushi Malmö
Restaurants
2025
→
05
Zushi Ocean — I
Restaurants
2025
→
06
Zushi — Cocktails & Food
Restaurants
2025
→
07
Jack Harrison — Leeds United Pre-Season Marbella
Sports
2025
→
08
Toni Lanzini — Pre-Season Marbella
Sports
2025
→
09
Zushi Ocean — II
Restaurants
2025
→
10
Dreamhack — Xbox
Events
2025
→
11
Junior Firpo — Leeds vs Leicester
Sports
2025
→
12
Zushi Ocean — III
Restaurants
2025
→
14
Junior Firpo — Dominican Republic National Team Presentation
Sports
2025
→
NARU

The eye
behind the work.

Who

I'm Cristian, based in Malmö. I shoot film, photography and drone — mostly around Scandinavia, sometimes further out when a project calls for it.

NARU is what I named the practice. It's a Japanese word — naru, to become. It felt right because I don't think of the work as something finished. It's always changing.

I take the visual side seriously without taking myself too seriously. The goal is always work that feels honest — not just work that looks good.

How

01

Movement over stillness

Most of the best shots happen when you're already moving — not when you're waiting for the right conditions.
02

Weight over neutrality

A safe frame rarely says much. I try to make images that have some kind of point of view, even if that means getting it wrong sometimes.
03

The edit is the work

Shooting is only part of it. What the final cut looks like matters just as much — sometimes more.
On location

Show up.
Pay attention.

I don't overthink the setup. I get to the place, I stay longer than planned, and I wait to see what actually happens.
On editing

Less is almost
always better.

I cut a lot. The first version is always too long. What's left is usually the part that was worth making.
The work keeps moving.
So do I.
View archive→
Get in touch

Say hello.
Tell me what you're building.

Before you write

Tell me a bit about what you're working on. I read every message and reply to all of them.
Email
hello@by-naru.com
Instagram
@by____naru
Based
Malmö · Copenhagen · Worldwide
Available
Global projects

Message received. NARU will be in touch.

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